Winston-Salem Launches Campaign Against Childhood Obesity

Winston-Salem Mayor Allen Joines launched a campaign to fight childhood obesity, including partnerships among organizations across the city, workshops, an exercise DVD and an interactive website that includes, among other things, talking vegetables and a video of the mayor doing push-ups. Called The Isle of Smile, the interactive website was designed and produced by Out of Our Minds Studios of Winston-Salem. Find the website at http://www.theisleofsmile.com/

The goal is to educate children ages 7 to 10 — and their parents — about the importance of good nutrition and enough exercise to prevent diseases such as diabetes.

Funding for the program was provided by the Kate B. Reynolds Foundation, Cook Medical and the Rotary Foundation. Read more.